Overview of the customized home furnishing industry
1.1 Definition and characteristics
Customized home furnishingrefers to panel Furniture and related home products that are tailor-made for consumers based on their individual needs through automated and large-scale production methods. This service model not only meets consumers' personalized needs for the functionality, aesthetics and space utilization of home products, but also reflects consumers' life attitude and style.
The Customized home furnishing industry has the following salient features:
Personalized customization: Consumers can participate in the furniture Design process according to their own preferences and needs to achieve a unique home environment.
Space optimization: Customized homes can make full use of living space and provide more reasonable space layout and storage solutions.
Diversification of materials and styles: Consumers can choose different materials and styles to suit different home decoration needs.
One-stop service: From design and material selection to production and installation, customized home furnishings provide full services to provide consumers with a convenient shopping experience.
1.2 Development history
The development of the customized home furnishing industry has gone through several stages:
Initial stage: Customized home furnishings originated from traditional carpentry craftsmanship. Consumers commission carpenters to make furniture according to their own needs.
Industrial production: With the advancement of industrialization, customized home furnishings have begun to adopt automated production lines, which has improved production efficiency and product quality.
Informatization development: The application of information technology makes the design, production and management of customized homes more intelligent and refined.
Growth in personalized demand: As consumers pursue personalization and quality of life, the customized home furnishing industry has ushered in a period of rapid development, with the market scale continuing to expand.
In recent years, the customized home furnishing industry has experienced rapid growth in the Chinese market, with the market size growing from 198.2 billion yuan in 2016 to 381.1 billion yuan in 2020, and is expected to reach 473 billion yuan by 2022. This growth trend is due to consumers' increasing demand for home personalization and quality, as well as the continuous advancement and innovation of industry technology.
- Market status and trend analysis
2.1 Market size
The market size of China's customized furniture industry has achieved significant growth in the past few years. In 2016, the market size was 198.2 billion yuan, and by 2020, this number expanded to 381.1 billion yuan. According to industry analysis and forecasts, the market size is expected to reach 473 billion yuan by 2022. This growth is driven by increased consumer demand for personalized home furnishings and the advantages of custom-made furniture that can better fit different living spaces.
market concentration
Despite the expanding market size, the market concentration of China's customized furniture industry remains low. In 2020, the market share (CR6) of the top six companies in the field of custom cabinets is less than 10%, showing that competition in the industry is fierce and fragmented. However, with the development of the industry, some leading companies are gradually increasing their market share by improving their brand influence and expanding sales channels.
2.2 Growth trends
The growth trend in the custom furniture industry is driven by several factors:
urbanization process
As China's urbanization process accelerates, residents in new towns have higher quality requirements for their living environment, and their demand for personalized and customized furniture with high space utilization has increased, which has become an important factor driving market growth.
Consumption upgrade
The increase in residents' income levels and changes in consumption concepts have made consumers more inclined to choose customized furniture that reflects their personal tastes and lifestyles, thus driving the continued growth of the market.
technological progress
The customized furniture industry has improved production efficiency and product quality by introducing advanced information technology and intelligent production equipment, meeting consumer demand for high-quality customized furniture, and further promoting market development.
Green and environmentally friendly
The increase in environmental awareness has prompted custom furniture companies to pay more attention to environmental protection in the selection of raw materials and production processes, and to develop green and sustainable products, which not only meets market demand, but also conforms to future development trends.
Intelligent integration
The customized furniture industry is gradually developing in the direction of intelligence. By integrating smart sensors and Internet of Things technology, furniture can be made intelligent and the living experience improved. This is also an important direction for future market growth.
- Consumer behavior analysis
3.1 Consumer preferences
Consumers’ preference for customized homes is reflected in many aspects. The first is the high demand for personalized design. According to survey data, more than 60% of consumers expressed their desire to customize their homes to meet their unique requirements for home style and functionality. This preference is not limited to appearance, but also extends to personalized choices of materials, sizes and storage functions.
When it comes to material selection, environmental protection has become one of the factors consumers are most concerned about. Data shows that about 70% of consumers prefer environmentally friendly materials when purchasing customized homes, which reflects the current consumer pursuit of a healthy lifestyle. In addition, durability and ease of cleaning are also important factors considered by consumers, accounting for 45% and 35% respectively.
3.2 Purchasing motivations
Consumer purchasing motivations vary, but they can be summarized as follows:
Space optimization: In the context of high housing prices, consumers pay more attention to the effective use of space. Customized homes can be designed according to the specific spatial layout of the house to maximize space usage efficiency, which attracts a large number of consumers.
Personalized expression: As consumers’ requirements for quality of life improve, personalization has become an important purchasing motive. Customized homes can satisfy consumers' individual expressions of home style and design, making the home environment more reflective of personal tastes.
One-stop service: The pace of modern life is accelerating, and consumers are more inclined to choose customized home furnishing brands that can provide one-stop service to save time and energy. This service includes the entire process from design, material selection to installation.
Pursuit of quality: Quality is an important factor that consumers consider when purchasing customized homes. Consumers tend to choose brands with good reputation and reliable quality to ensure the durability and beauty of household products.
Through the above analysis, we can see that when consumers choose customized home furnishings, they not only pay attention to the basic functions of the product, but also pay more attention to factors such as personalization, environmental protection, and brand services. Customized home furnishing companies need to deeply understand these consumer behaviors and motivations to better meet market demand.
- Competitive landscape and major companies
4.1 Overview of major companies
Major companies in the customized home furnishing industry include Oppein Home Furnishing, Sophia, Shangpin Home Delivery, etc. These companies occupy leading positions in the industry by virtue of their brand advantages, R&D capabilities and market layout.
Oppein Home Furnishing: As a leader in the industry, Oppein Home Furnishing has maintained stable market growth and high customer satisfaction with its whole-house customized solutions and strong R&D capabilities.
Sophia: Starting with customized wardrobes, Sophia has gradually expanded into the field of whole-house customization. Through continuous product innovation and brand building, it has won wide market recognition.
Shangpin Home Delivery: Relying on advanced information technology and personalized customized services, Shangpin Home Delivery has high visibility and influence among young consumer groups.
4.2 Competitive strategy
Major companies have adopted different competitive strategies to maintain and expand market share in the fierce market competition.
Brand building: Enterprises strengthen brand influence through celebrity endorsements, advertising and other methods to increase consumers' awareness and loyalty to the brand.
Product innovation: Continuously launch new products that meet consumer needs, such as the use of environmentally friendly materials, smart home solutions, etc., to meet the diverse needs of the market.
Channel expansion: Expand sales channels and increase market coverage through online and offline integration and dealer network construction.
Service optimization: Provide professional design consultation, customized services and after-sales support to enhance consumers’ purchasing experience.
Technology investment: Increase investment in research and development, use information technology to improve production efficiency and product quality, reduce costs, and enhance competitiveness.
Market segmentation: Targeting different consumer groups, such as young people, middle-aged and elderly people, etc., develop products that meet their specific needs to achieve market segmentation.
Cooperation Alliance: Establish cooperative relationships with real estate companies, home decoration companies, etc. to jointly develop the market and achieve resource sharing and mutual benefit.
- Product and service innovation
5.1 Product Innovation Direction
The customized home furnishing industry continues to explore product innovation to meet consumers' needs for personalization and functionality. The following are several key directions for product innovation:
Material innovation: Use environmentally friendly and sustainable materials, such as bamboo, recycled wood, etc., to reduce the impact on the environment.
Intelligent integration: Combined with smart home technology, develop home products with intelligent control functions, such as smart curtains that automatically adjust light and temperature, and smart home appliances that can be remotely controlled.
Modular design: Through modular design, consumers can freely combine and match furniture according to their own needs and preferences, improving product flexibility and scalability.
Versatility: Design furniture with multiple uses, such as sofa beds, folding dining tables, etc., to fit into living environments with limited space.
Personalized customization: Use digital tools to provide more refined personalized customization services to meet consumers' pursuit of uniqueness in home products.
5.2 Service model innovation
Innovation in service models is crucial to improving customer satisfaction and enhancing brand loyalty. The following are several key points for service model innovation:
Online customization platform: An online customization platform is developed to allow consumers to easily upload their design ideas, view 3D effects in real time, and make personalized adjustments.
Augmented reality (AR) experience: Using AR technology, consumers can preview the effect of furniture placement in their own living space before purchasing, improving purchasing confidence.
One-stop service: Provide one-stop service from design, material selection to installation, reducing consumers' time and energy investment in the decoration process.
Community interaction: Establish an online community to encourage users to share their home design and decoration experience, forming good user interaction and word-of-mouth communication.
After-sales service innovation: Provide regular home maintenance and upgrade services to ensure the long-term use value of products, while improving customer satisfaction through quick-response after-sales service.
- Technology development and application
6.1 Intelligent manufacturing technology
The application of intelligent manufacturing technology in the customized home furnishing industry is becoming increasingly popular, and its core lies in improving production efficiency and product quality through automation and information technology. Specifically:
Automated production lines: Many customized home furnishing companies have introduced automated production lines, including robot arms, intelligent logistics systems, etc., to reduce manual operations and improve production accuracy and speed.
Intelligent optimization algorithm: Apply intelligent algorithms to optimize the production process, such as predicting market demand through machine learning, reasonably arranging production plans, and reducing inventory costs.
Internet of Things technology: Use Internet of Things technology to realize interconnection between devices, collect production data, and achieve real-time monitoring and intelligent scheduling.
6.2 Digital design tools
The application of digital design tools has greatly improved the efficiency and quality of customized home design, including:
3D modeling software: Designers use 3D modeling software to quickly build furniture models to achieve personalized design, and at the same time, they can be visually displayed to customers to improve communication efficiency.
Virtual reality technology: Through virtual reality technology, customers can preview the effect of furniture placement in a virtual environment, improving user experience and reducing the number of design modifications.
Parametric design: Parametric design allows designers to quickly generate a variety of design solutions by adjusting parameters to meet the needs of different customers and improve the flexibility and efficiency of design work.
The development and application of these technologies not only improve the production and design level of customized home furnishings, but also provide customers with more personalized and high-quality home products. With the continuous advancement of technology, it is expected that the customized home industry will achieve greater breakthroughs in intelligent manufacturing and digital design in the future.
- Industry challenges and opportunities
7.1 Challenges faced
While the customized home furnishing industry is developing rapidly, it is also facing many challenges:
Market competition pressure: As the industry matures, competition has intensified. In order to compete for market share, brands often engage in fierce price wars, compressing profit margins.
Diversified consumer demands: Modern consumers’ demands for home products are increasingly personalized and diversified, which places higher demands on enterprises’ product design and production capabilities.
Fluctuation in raw material costs: Fluctuations in prices of raw materials such as wood and metal directly affect the cost of customized home products, and companies need to effectively manage costs to remain competitive.
Environmental protection regulations and requirements: Environmental protection regulations are becoming increasingly strict, setting higher standards for environmental protection requirements in the production process and product environmental standards, increasing the operating costs of enterprises.
Demand for technological innovation: In order to meet market demand and improve production efficiency, companies need to continuously invest in research and development and promote technological innovation.
7.2 Development opportunities
Despite the challenges, the custom home furnishing industry also has many development opportunities:
Consumption upgrade trend: As residents’ income levels increase, consumers have higher and higher requirements for the quality of their home environment and are willing to pay more for customized homes, bringing growth momentum to the industry.
Urbanization process: China's urbanization level continues to improve, and the housing needs of new urban residents have provided a broad market space for the customized home furnishing industry.
Internet + Home Furnishing: The development of Internet technology has brought new marketing and service models to the customized home furnishing industry, such as online design consultation, virtual reality experience, etc., which has broadened service channels.
Intelligent manufacturing: The application of Industry 4.0 and intelligent manufacturing technology improves production efficiency and product quality, reduces production costs, and brings competitive advantages to enterprises.
Green and sustainable development: Environmental protection and sustainable development have become global trends. Customized home furnishing companies can attract more customers who value sustainable consumption by using environmentally friendly materials and production processes.
Demand for renovation of existing houses: As the number of existing houses increases, the demand for renovation and improvement of old houses gradually increases, bringing new growth points to the customized home furnishing industry.
Feel free to contact us anytime ! We're here to help and would love to hear from you .
Adress: Building 7, Yingchuangyuan Phase I, Jujin Road, Chancheng District, Foshan City, Guangdong Province, China
Whatsapp/Phone: +0086 15875727218
mail: eddy.lau@163.com
Warmly congratulations on the grand launch of Vicronald High Definition All Matte Waterborne Metallic Paint. With its high-end texture, smooth surface, and high hardness surface, the research and development of High Definition products has taken a new step forward. Metallic paint can be applied to cabinets, bathroom cabinets, and wardrobes. Let's further strive to create a high-quality life for elites!
The new Arborea Metal series is composed of water-based impregnating agents and metal effect topcoats, which have good protective effects because the metal pigments it contains can prevent wood from deteriorating due to ultraviolet radiation. They are particularly recommended for outdoor round wood planks. This coating can produce a weathering effect, which is an ideal solution for modern buildings with wooden exterior walls, but it is also very suitable for all external structures that require innovative aesthetic effects.
They are easy to use and update, which allows them to be further used on wooden structures and surfaces indoors or outdoors. These topcoats have been designed for outdoor wooden ceiling panels, wooden frames, and louvers. The effect of this series can fully meet the innovative color requirements of wooden frames or blinds, enabling these wooden furniture to keep up with the development of interior decoration. Arborea Metal topcoat is the final process in the painting process. They contain metal pigments, which can better prevent ultraviolet rays.
